传媒业是互联网对社会生活形成全面冲击的起点,且是正面冲突,难以招架,于是网络将取代所有传统媒体的说法甚嚣尘上,在惶惶中度日的媒体时至今日也未见自己将被扫地出局的迹象。回头看,当初这些悲观预言颇有点自戕式的虚张声势,只是对习惯了高利润的行业,清醒地面对“一本万利”不复返的现实需要时间,其实背后更难的是观念的转变。互联网颠覆了大众传 The media industry is a starting point for the Internet to have an overall impact on social life. It is a frontal conflict and it is hard to resist. As the Internet will replace all traditional media, there is no doubt that the media will not be swept out of the media until now. Sign. Looking back, those pessimistic prophecies were rather self-styled bluffs. They only needed time for a profession accustomed to high profits to clearly face the reality of a return to nothing. In fact, it is even harder to change the concept behind the reality. The Internet subverts the mass media