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完整运输产品的概念是荣朝和1999年提出的,并于2001年对这一概念进行了系统的阐述。荣朝和认为,提供完整产品无论对制造业还是运输业来说都至关重要,但由于产品的差异和运输业生产上的经济特性,运输业在提供完整产品方面具有更大的必要性。完整运输产品是否被有效提供决定着运输业的绩效,也成为运输经济分析中不可忽视的一个重要方面。本文将荣朝和的理论应用于航空运输领域,提出完整航空客运产品的概念,并进行相关分析。
The concept of a complete transport product was introduced by Jung and Korea in 1999 and the concept was systematically elaborated in 2001. Rong Chaoshe believes that the provision of complete products is of crucial importance to both manufacturing and transport industries, but the transport industry is in greater need of providing complete products due to product differentiation and the economic characteristics of the transport industry. Whether the complete transport product is effectively provided determines the performance of the transport industry has also become an important aspect that can not be ignored in the economic analysis of transport. This paper applies Rong Chaowei’s theory to the field of air transport, puts forward the concept of a complete airline passenger product, and conducts correlation analysis.