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4P:4P是Jerome McCarthy在20世纪50年代末提出的—种营销理念,指的是Product(产品)、Price(价格)、Place(地点,即分销,或曰渠道)和Promotion(促销)四个英文单词。这一理论认为,如果一个营销组合中包括合适的产品、合适的价格、合适的分销策略和合适的促销策略,那么这将是一个成功的营销组合,企业的营销目标就可以藉以实现。
4P: 4P is Jerome McCarthy’s idea of marketing that was introduced in the late 1950s, referring to four product categories: Price, Place, Place, and Promotion, English vocabulary. The theory is that if a marketing mix includes the right product, the right price, the right distribution strategy, and the right marketing strategy, then it will be a successful marketing mix where the company’s marketing goals can be achieved.