当今社会,经济水平越来越高,人们的生活娱乐方式也变得越来越多。人们生活水平的提高,就带动物质文化上追求更多,也需要文化上的追求,而生态旅游满足了这一追求。本文就是分析湖北省的森林生态旅游业的现状及发展,并对它的发展提出一定的建议。 In today’s society, the economy is getting higher and higher, and people’s lifestyle is becoming more and more entertaining. The improvement of people’s living standards will lead to more pursuit of material culture and cultural pursuit, and ecotourism will satisfy this pursuit. This article is to analyze the present situation and development of forest ecotourism in Hubei Province and to put forward some suggestions on its development.