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省级电视台的生存问题已经在媒体行业里成为一个重大的现实课题,尤其是省级卫视,一方面作为地面频道,要与省级频道、城市台等抢占市场,如何体现出地域差异化获得本土收视率,是一个难题。另一方面,也是更加重要的方面,作为上星频道在全国范围内的覆盖面是其优势,但要与占有先天
The survival of provincial-level TV stations has become a major practical issue in the media industry. In particular, provincial-level TV stations, as terrestrial channels, should seize the market with provincial channels and urban stations, Ratings, is a problem. On the other hand, and more importantly, it is its advantage as a nationwide coverage of the last satellite channel,