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伴随着社会转型急剧加速、信息化、全球化和民主化浪潮的不断推进,中国共产党的政党形象在其执政过程中的作用不断凸显,塑造优秀的政党形象成为中国共产党执政理国的重要保证。政党形象的建设是一个系统工程,受到执政绩效、领袖权威、自身建设、大众传媒及意识形态教育等多方面的影响,如何通过提高执政能力,加强作风建设,合理面对信息化社会带来的新情况和新问题就成为摆在中国共产党面前的一个重要课题。
With the rapid social transformation and the continuous advance of the wave of information, globalization and democratization, the CCP’s role in the governing process has been constantly highlighted. Building an excellent party image has become an important guarantee for the CPC in governing the country. The building of a political party image is a systematic project influenced by many aspects, such as the performance of the ruling party, the authority of the leader, self-construction, mass media and ideological education. How to enhance the party’s ability to work style and how to face the information society New situations and new issues have become an important issue before the Chinese Communist Party.