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在当今以图像为表征的影视艺术时代,人们的审美越来越大众化、多元化,纪录片作为电视领域最具“贵族”气质的影像类型,也呈现出大众化、多元化的审美形态和娱乐化、世俗化等后现代主义的审美特征,并形成了以大众纪录片为主导的中国纪录片多元化发展的新格局。笔者将纪录片与观众的审美诉求进行结合研究。央视的纪录片《货币》对准当下焦点“钱”的话题,以高端影像纪录最亲民的生活,掀起收视热潮。《货币》画面的精美、解说词的深刻、音乐的优美等让人在获得知识的同时,倍感赏心悦目。本文以挖掘纪录片审美诉求为研究目的,以《货币》为研究对象,从审美角度对以《货币》为代表的纪录片进行分析,探求纪录片在市场化的今天怎样把握大众文化纪录片的大众化和多元化的审美诉求。
In the era of film and television art represented by images today, people’s aesthetic is becoming more and more popular and diversified. As the most “aristocratic” image type in the field of television, documentary also shows popular and diversified aesthetic forms and entertainment And the secularization of postmodernism, and formed a new pattern of diversified development of Chinese documentary dominated by popular documentaries. The author combines the documentary with the audience’s aesthetic appeal. CCTV documentary “currency” at the focus of the current “money ” topic, record the most popular life with high-end video, set off a boom in ratings. The exquisiteness of the “currency” screen, the profound commentary, the graceful music, and others make people feel more enjoyable while acquiring knowledge. This paper takes the aesthetic appeal of documentary as the research purpose, takes “currency” as the research object, analyzes the documentary represented by “currency” from the aesthetic point of view, and explores how to grasp the popularity and diversification of the documentary Aesthetic appeal.