我酷爱研读商战的营销经典案例,因为波诡云谲的市场之中那些充满惊人想象力和创造力的案例总能常读常新,让人在震撼与感佩中带来深深的启迪。站在宣传工作的角度,我时常在思考,商品营销中的沟通何尝又不是一种思想的营销呢?宣传工作又能否借鉴营销的精髓获取更佳的传播效果呢?二者看似大相径庭,但基于传播的视野来仔细审视,颇有异曲同工之妙。 I love to read classic case of marketing war marketing, because the case of full of amazing imagination and creativity among the volatile market can always be read often, people in the shock and feel deeply inspired. From the perspective of publicity work, I often think, communication in the product marketing is not a thought of marketing it? Propaganda can learn from the essence of marketing for better communication effect? ​​The two may seem very different, However, careful examination based on the perspective of communication is quite similar.