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▲新媒体文化就是借助电脑网络、移动电话、电子书籍等技术载体,反映大众日常生活实践、观念、经验、感受,在社会大众中广泛传播,为大众所广泛接受和参与的文化形式。▲文化标准权是国际思想文化交流和意识形态斗争中的核心权力。加强文化建设,必须确立思想文化的自主标准权意识,以标准权带动主动权,抵御西方文化标准“普世化”。▲强化社会主义核心价值体系的文化领导权,用社会主义核心价值体系来掌控新媒体文化的话语权,把社会主义核心价值体系深入到广大网民、手机用户等新媒体使用者的头脑当中,使之成为人们的共同理想和自觉追求。
▲ The new media culture refers to the cultural forms that are widely accepted and participated by the general public by means of technical carriers such as computer networks, mobile phones and e-books that reflect the daily life practices, concepts, experiences and feelings of the general public, widely disseminated among the general public, and public participation. ▲ The standard right of culture is the core power in international ideological and cultural exchanges and ideological struggle. To strengthen cultural construction, we must establish the awareness of autonomous standards of ideology and culture, drive the initiative with standard rights and resist the Western cultural standard of “universalization.” ▲ Strengthen the cultural leadership of the socialist core value system, use the socialist core value system to control the voice of the new media culture, and deepen the socialist core value system into the minds of new media users such as Internet users and mobile phone users. It has become the common ideal and conscious pursuit of people.