“最终决定产业盈利水平的是产业的竞争结构。”这是迈克尔·波特在其名篇《竞争战略》中的核心观点之一。这位26岁就成为哈佛商学院教授的早熟天才,同时还是摩立特咨询公司的董事长,他的5种竞争力量模型是摩立特分析客户运作外部环境运用得最得心应手的模型。 从波特的角度来看,产业特征将更多地决定企业个体 “The competitive structure of the industry ultimately determines the level of industry profitability.” This is one of the central points that Michael Porter made in his famous “Competitive Strategy.” The 26-year-old became a professor at Harvard Business School, a precocious genius and the chairman of Monitor's consulting firm. His five competing power models are the best models Mortimer uses to analyze the customer's external environment. From Porter's point of view, the characteristics of the industry will determine more of the individual business