中国企业重塑企业形象需握住三把利剑,从三个方面来重塑自身形象。产品形象产品是满足消费者需求的物品,包括核心产品、形式产品和附加产品三个层次的内容。如今,市场上的产品品种、品牌可谓眼花缭乱,消费者究竟购买什么产品、在何处购买、买谁的产品,关键在于那一种产品能为消费者带来实实在在的利益,以及是否具有独特的产品形象,只有把两者结合起来,才能形成 Chinese companies need to hold three sharp swords to reshape their corporate image and reshape their image from three aspects. Product image products are items that meet consumer needs, including three levels of core products, formal products, and additional products. Nowadays, the variety and brand of products on the market can be described as dazzling. The key for consumers to buy what products, where to buy, and who to buy their products is that which kind of products can bring tangible benefits to consumers and whether they have Unique product image can only be formed by combining the two