伴随着知识经济时代的到来,人们的生产、生活、思维方式发生着更为迅捷的变化,期望在现今日趋完善的市场环境里获得发展空间的企业,需要花费越来越多的精力应对虎视眈眈的竞争对手和日益挑剔的顾客。明确自身持久生命力之所在,据此调整营销策略,克服营销短视,显得尤为必要。一 With the advent of the era of knowledge-based economy, people’s production, living and thinking modes have changed swiftly. It is expected that more and more energetic enterprises will be expected to spend more time and energy in responding to the growing space for enterprises in today’s increasingly sophisticated market environment Competitors and increasingly discerning customers. Clear their own enduring vitality, adjust marketing strategy accordingly to overcome the marketing short-sighted, it is particularly necessary. one