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在信息和产品极度丰富的今天,品牌已经成为企业降低交易成本、提高营销效率的极其重要工具。品牌不仅仅影响顾客,而且影响着包括投资者、员工、伙伴、供应商、竞争者或当地社区的成员在内的所有利益相关者,进而给企业带来销售增长,创造利润。在全球经济一体化趋势之下,品牌对企业的发展越来越重要,强势品牌是企业摆脱价格战的利器,能够为企业创造更好的经营业绩和持久的竞争优势,企业实施自己的品牌战略是实现科学发展的必然抉择。
Today, with extremely rich information and products, the brand has become an extremely important tool for enterprises to reduce transaction costs and improve marketing efficiency. Brands affect not only customers, but also all stakeholders, including investors, employees, partners, suppliers, competitors or local community members, which in turn generates sales growth and profits for the organization. Under the trend of global economic integration, the brand is more and more important to the development of the enterprise. The strong brand is the weapon for the enterprise to get rid of the price war. It can create better business performance and lasting competitive advantage for the enterprise. The enterprise implements its own brand strategy It is an inevitable choice for realizing scientific development.