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一、旅游微电影宣传效应问卷调查基本情况为获取游客对旅游微电影的感知度分析,本文采取了发放网络问卷调查的方式,通过“问卷星”专业问卷调查网站精心设计了观众对旅游微电影感知度的调查问卷,通过QQ、MSN、邮箱等社交工具向笔者认识的同事、同学及朋友发放了调查问卷,而且在他们的帮助下,以“滚雪球”的方式再次向他们周围的朋友扩散,调查他们对旅游微电影的认识情况和感知度。调查问卷共涉及19题,有单项选择和多项选择,前4
First, the tourism micro-film publicity effect questionnaire survey In order to obtain tourists perception of travel micro-film analysis, this paper took the way of issuing network questionnaires, through the “Questionnaire Star” professional questionnaire survey site carefully designed audience for tourism Questionnaire for the awareness of micro-movies, questionnaires were sent out to colleagues, friends and classmates through QQ, MSN, email and other social tools, and with their help, “snowballs” were again sent to them The spread of friends, investigate their understanding of tourism micro-film situation and perception. The questionnaire involves a total of 19 questions, with individual choices and multiple choices, the first 4