体育产业和文化产业是我国经济发展中的重要组成部分,二者的发展对社会进步有着直接的影响。因此,实现两者的融合发展,是促进我国经济和社会进一步发展的重要措施。本文简要阐述了两个产业能够实现融合发展的条件,以及在当前实现融合发展的必要性,并在此基础上,详细分析了促进两者实现融合发展的措施。 Sports industry and cultural industry are important components of China’s economic development. The development of both has a direct impact on social progress. Therefore, to realize the integration and development of the two is an important measure to promote further economic and social development in our country. This article briefly describes the conditions under which the two industries can achieve integration and development, as well as the necessity of realizing the integration and development at present. On this basis, the paper analyzes in detail the measures to promote the integration and development of the two industries.