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随着智能手机的极度普及,人们通过手机成为独特的自媒体,传播分享网络资源。在PC端流量逐渐向移动端转移这一大转移趋势下,以手机为主体的互联网时代成为广告宣传新的载体。越来越多的广告商更倾向于研究开发手机广告的途径,更切实精准地关注移动用户。这也催生了跨过中间媒体,直接向消费者提供广告信息的诸如以惠锁屏为代表的移动端的手机软件。为了解大学生这群体对于移动端广告流量的认识状况,本调查小组以南昌市昌北地区高校为目标群体,通过收集相关数据,了解昌北大学生移动端(智能手机)使用状况,移动端的流量转移趋势的现象的量化状况,以及相关用户体验,态度趋向等问题。其中我们结合了具体的软件,以此为引入了解这种模式创新,并借此软件的发展前景来了解这种模式。
With the extreme popularity of smartphones, people become unique self-media via mobile phones, spreading and sharing network resources. In the PC-side traffic gradually shift to the mobile terminal of this big shift trend, the mobile phone as the main Internet era has become a new carrier of advertising. More and more advertisers are more inclined to research and develop ways of mobile advertising, more accurate and precise attention to mobile users. This also spawned mobile software such as the mobile phone lock screen, which serves as a proxy for advertising information directly across the media. In order to understand the status quo of college students on mobile advertising flow, the research team took the universities in Changbei district of Nanchang as the target group. Through collecting the relevant data, the investigation team used the mobile terminal (smart phone) The quantitative status of the trend of the phenomenon, and related user experience, attitude and other issues. Here we combine specific software to understand this paradigm by introducing understanding of this paradigm innovation and taking this software development perspective.