同业的竞争、网购的兴起以及购物中心的品牌专卖店都对传统的百货行业造成了巨大的压力,对中国百货业以及服装品牌来说,重启买手制也许是建立个性化的新途径。买手制的出现是多元化的趋势,是百货商场、服装品牌提升效益的一个发展方向。就在国内百货商场、服装品牌开始探讨买手制的实行时,买手制在百货业和服装业能否成功还有待市场的检验。摒弃了传统的柜台陈列,告别了促销员的喋喋不休,远离了灯火通明的强光照射,坐落在北京金融街购物中心的连卡佛百货,这里的每件商品都像极了艺术品,陈列在书架一样的 Peer competition, the rise of online shopping and brand stores in shopping malls have put tremendous pressure on the traditional department store industry. For China’s department stores and clothing brands, restarting hand-made shopping may be a new way to establish personalization. Buy hand-made is the emergence of a wide range of trends, department stores, apparel brands to enhance the effectiveness of a development direction. In the domestic department stores, apparel brands began to explore the implementation of hand-made when buying handbags in the department store and garment industry is still to be tested whether the market success. Abandoned the traditional counter display, bid farewell to the promoters chatter, away from the bright light shining, located in Beijing Financial Street Mall Lane Crawford Department Store, where each piece of goods are extremely works of art, displayed at The same bookshelf