罗兰·巴特提出,“神话”是一种二度符号化,在这个过程中,“能指”与“所指”被区隔开来,一套新的“概念”得以接入。这种情形可能会出现在新闻评论中:“神话”占据评论逻辑链条中的高地,以不容置疑的强力征服人心,这份效力传递至链条终端,被用来支持实际见诸报端的说理论证。在新闻评论说服与认同的过程中,“神话”可能遥远地抑制了理性和独立思考。本次研究正是从这一线索出发,采用实验法,在大学生群体中开展了一次“效用神话”母题的说服效果测试。 Roland Barthes argues that “myth ” is a second degree of symbolism in which a new set of concepts “Access. This situation may appear in the news commentary: ”myth “ occupy the heights of the logical chain of commentary, with unquestionable strength to conquer the people, the effectiveness of the chain to the terminal, was used to support the actual reported in the newspapers that Theoretical evidence. In the process of persuasion and identification of news commentary, ”mythology“ may have far inhibited rational and independent thinking. This study is from this clue, the experimental method, carried out in the group of college students a ”utility myth " persuasion effect test.