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本文以广西卷烟工业展示馆展示设计为例,通过探讨现代企业展示馆的设计构想,运用地域性和文化性突出自身企业特点,再加上新材料新工艺的运用和新媒体技术的结合,用现代的设计手段让大众感受企业文化。同时,从侧面要求提高设计师的设计能力,构建我国展示设计新思维,为推动企业展示馆建设和发展贡献一份力量。
Taking the display design of Guangxi Cigarette Industry Exhibition Hall as an example, this paper discusses the design concept of modern enterprise exhibition hall, highlights its own business characteristics by using regional and cultural features, and combines the application of new materials and new technology with new media technology. The modern design means let the public feel the corporate culture. At the same time, it is necessary to improve the designer’s design ability, construct a new thinking of display design in our country, and contribute to the construction and development of the enterprise exhibition hall.