“我变,故我在”,美国的服装商们对于服装的广告宣传可谓费尽心思,纷纷亮出各家绝招粉墨登场。在一些时尚杂志上作广告是服装商们较为喜好的,但广告的形式和内容,商家各有不同见解,更有层出不穷的创意作为广告宣传战中的致胜武器。 “I change, so I’m”, the American apparel business people can be said for clothing advertising propaganda, have shown their unique skills. Advertisements in some fashion magazines are more preferred by apparel makers, but the format and content of advertisements, the different opinions of merchants, and the endless stream of creative ideas are the winning weapons in the advertising war.