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基于对国内信息消费论文的分析,提出影响用户信息消费三个层次的因素:信息消费目标直接影响因素,影响用户个体态度等的因素和影响用户认知等的因素。通过对影响因素分析,借鉴消费者计划行为理论,构建用户信息消费TPB模型,试图揭示用户信息消费行为模式、相对完整的影响因素及其之间的关系,从而为信息产业的相关活动提供理论支持和实践参考。
Based on the analysis of domestic information consumption papers, this paper puts forward three factors that affect the consumer information consumption: the direct impact factors of information consumption, the factors that affect the individual attitudes of users, and the factors that affect user cognition. By analyzing the influence factors and drawing lessons from the theory of consumer planning behavior, this paper constructs the user information consumption TPB model, attempts to reveal the user information consumption behavior patterns, the relatively complete influencing factors and the relationships among them, so as to provide theoretical support for the related activities of the information industry And practice reference.