一、面临的形势与实施名牌战略的必要性近些年来,在全市上下的共同努力下,我市相继开发和涌现了一批名优产品,如武钢的冷轧硅钢片、耐大气腐蚀钢板;健民的龙牡壮骨冲剂和咽喉片;长飞的光纤光缆;有机合成化工厂的苯甲酸钠、氯化苄;武抗的土霉素;武牙集团的箭牌、皇冠牌牙刷;武汉卷烟厂的永光、长城、红双喜卷烟;东啤集团的行吟阁啤酒;冰川集团的冰川羽绒服等;油毡厂的大桥牌油毡;武汉锅炉厂的特种锅炉;武汉锅厂的超前牌豆奶机等,中央、省属在汉企业也有一批名优产品,如武汉邮电科学研究院的光通信设备,武汉车辆厂的保温车等。这些品牌质量好,信誉 I. The Situation and the Necessity of Implementing Famous Brand Strategy In recent years, under the joint efforts of the whole city, a batch of famous products, such as cold-rolled silicon steel sheets of Wuhan Iron and Steel Co., Ltd. and atmospheric corrosion-resistant steel plates have been developed and emerged one after another in the city. Longmu Zhuanggu granules and throat tablets; long-flying optical fiber and cable; organic synthesis chemical plant sodium benzoate, benzyl chloride; Wu Kang oxytetracycline; Wrigley Group Wrigley, Crown brand toothbrush; Wuhan Cigarette Factory Yongguang, the Great Wall, Double Happiness cigarettes; Dong Beer Group’s Yin Yin beer; Glacier Group glacier down jacket; linoleum factory felt linoleum; Wuhan boiler plant special boiler; Wuhan pot factory ahead licensing soy milk machine, the central and provincial There is also a group of famous products in China, such as the optical communication equipment of Wuhan Research Institute of Posts and Telecommunications and the insulation car of Wuhan Vehicle Factory. These brands of good quality and credibility