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一边静(以下简称边):2010年对于二三线电影市场的关注就是一个热门话题了。经过这三年的发展,二三线电影市场的投资建设成为当前电影终端发展的主阵地,票房和观众人次的增长亮点也转移到二三线市场。从数据分析上,我们可以看到二三线市场哪些具体发展情况?姜涛(以下简称姜):首先我们明确一下一线市场和二三线市场的划分。我同意将北上广深四大城市作为一线,以外的都划归二三线市场的划分方法。在电影市场上,天津还不能划归一线,因为天津的发展情况还不太理想,成都、武汉、重庆等城市的观影人次、票房都在天津之前,2012年天津的票房是2.6亿多元,占全国城市院线市场份额的1.59%。二三线市场的发展速度,这两年的确很突出。
Side of static (hereinafter referred to as the edge): 2010 for the second and third line movie market concern is a hot topic. After these three years of development, the investment in the second and third-tier movie markets has become the main front for the development of movie terminals. The highlights of box office and audience growth have also shifted to the second and third tier markets. From the data analysis, we can see what specific developments in the second and third tier markets Jiang Tao (hereinafter referred to as ginger): First of all, we have a clear first-line market and the second and third tier markets. I agree to go north to Guangzhou-Shenzhen four cities as the first line, are classified outside the second and third tier markets divided. In the movie market, Tianjin can not be assigned to the front line, because the development of Tianjin is not yet ideal. Chengdu, Wuhan, Chongqing and other cities watched the film at the box office in Tianjin before the box office in Tianjin in 2012 was 260 million yuan , Accounting for 1.59% of the national cinema market share. Second and third tier markets, the pace of development, these two years is indeed very prominent.