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巨大的市场前景,促使基于位置服务的跨界投资愈发激烈。以互联网公司为首的行业巨头,纷纷争夺优质资源市场。随着卫星定位导航技术、移动互联网、物联网技术的不断成熟,消费者对于位置服务需求的广度和深度都在增加。从室外导航过渡到室内外导航无缝衔接,从单一的定位功能逐步延伸到消费、娱乐、社交等众多应用领域,为下游服务提供商带来了广阔的市场。同时,随着车联网的兴起,智能交通在人们生活中将发挥更大的作用,这将为车载导航设备、打车软件等带来更加广阔的前景。
Huge market prospects, leading to cross-border location-based services increasingly fierce investment. Internet companies led by industry giants, have scramble for high-quality resources market. With the development of satellite positioning and navigation technology, mobile Internet and Internet of Things technologies, the breadth and depth of consumer demand for location services are increasing. From outdoor navigation to indoor and outdoor navigation transition seamlessly, from a single positioning function gradually extended to consumer, entertainment, social and many other applications, for downstream service providers has brought a vast market. At the same time, with the rise of car networking, intelligent transportation will play a greater role in people’s lives, which will bring broader prospects for car navigation equipment and taxi software.