我们都知道,购物不只是买东西,其中还有情感因素和社交因素,正是这些因素,成了我们选择某些购物场所而不是其他购物场所的理由。在零售商匆匆转移到线上的时代,因为专注于构建低成本的在线商店,所以,我们一直将感到愉悦的很多人际关系因素抛诸脑后。但在最近这波数字商业模式的变革浪潮中,电商开始改弦更张,他们不但要满足人们的功能性需求,而且开始顾及人们复杂的情感诉求和社交诉求,而购物 We all know that shopping is more than just shopping. There are also emotional and social factors. These are the reasons why we choose certain shopping places instead of other shopping places. As retailers hurried to the online world, we focused on building low-cost online stores, so we left behind a lot of the human touch that delights us. But in the wake of the wave of changes in the digital business model of late, e-commerce has started to change ways, not only to meet people’s functional needs, but also to take into account people’s complex emotional and social demands while shopping