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综观过去几年国企的危机公关案例,惯性思维仍然在左右着国企的危机应对决策,并屡次导致危机处置不当、形象受损的结果。对此,国企应当予以高度重视,谨防惯性思维影响危机处置。梳理近些年的典型案例,国企危机公关至少存在以下四种惯性思维。一是第一时间习惯性否认。否认成为很多国企在面临危机时的条件反射式的回应。他们往往认为否认就可以终止危机的扩大,却不知在未经调查之前的仓促否认反而可能进一步放
Looking at the case of state-owned enterprises crisis crisis public relations in the past few years, inertia thinking is still around the crisis of state-owned enterprises to deal with the decision-making, and often lead to crisis handling improper, image damage results. In this regard, state-owned enterprises should attach great importance to prevent the inertia of thinking affect the crisis disposal. Combing the typical cases of recent years, at least the following four kinds of inertial thinking exist in the crisis of state-owned enterprise public relations. One is the first time habitual denial. Denied the reflexive response of many state-owned enterprises in times of crisis. They often think that denial can stop the expansion of the crisis, but I do not know if it is not denied before the investigation but may further put