中国房地产TOP 10研究组在2005年研究的基础上,进一步深化了房地产策划代理品牌价值研究。通过分析和计算在全国范围内有较强影响力与知名度的房地产策划代理企业的品牌优势值BAV(Brand Advantage Value)和品牌强度系数,形成了2006中国房地产策划代理品牌价值研究成果。研究表明,2006年策划代理品牌呈现四大特点：第一,品牌价值逐步上升,策划能力与代理能力的提高起到关键作用。策划能力的提高对增强品牌价值作用明显,研究显示,2003～2005年中国房地产策划代理公司TOP 10的品牌价值和策划收入呈很强的正相关关系；策划收入与代理收入的比值在逐步上升；代理能力对品牌价值也有重要贡献。 Based on the research conducted in 2005, the TOP10 Research Group of China Real Estate further deepened the research on the agency brand value of real estate planning. Through analyzing and calculating the Brand Advantage Value (BAV) and brand intensity coefficient of the real estate planning agencies that have strong influence and popularity across China, the research results of the brand value of real estate planning agency in China were formed in 2006. The research shows that there are four major characteristics of planned agency brands in 2006: First, the brand value gradually increases, and planning capabilities and agency capabilities play a key role. The improvement of planning ability has an obvious effect on enhancing brand value. The research shows that the brand value and planning revenue of TOP 10, a real estate planning and agency company from 2003 to 2005, have a strong positive correlation; the ratio of planned income to agency income is gradually rising; Acting capacity also has an important contribution to brand value.