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媒体融合发展是大势所趋,可究竟如何融合发展,当前各种各样的观点说法众多,莫衷一是。越是这种时候就越要保持定力,要有清晰的目标,要认识到媒体融合的目的,不能为融合而融合。媒体融合必须立足实际,以是否充分发挥了主流媒体的特色和优势,是否有利于壮大主流舆论,来衡量融合发展的实际效果。对于广电媒体而言,通过融合要促进广电自身的发展,做到立足广电谋融合,融合发展促广电。
The development of media convergence is the trend of the times. However, at present, there are many different views on how to integrate development. The more we hold our efforts at this time, we must have a clear goal. We must recognize that the purpose of media convergence can not be integrated with integration. Media convergence must be based on reality, in order to give full play to the characteristics and advantages of the mainstream media, is conducive to expanding the mainstream media, to measure the actual effect of integration and development. For radio and television media, through the integration of radio and television to promote their own development, so that based on radio and television integration, integration of development and promotion of radio and television.