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面对WTO对汽车行业的挑战和机遇,为树立东风汽车的品牌形象,打造中国商用车第一品牌,东风汽车贸易公司、中国广告协会3月28日联合主办的“中国——东风汽车(商用车)广告创意大奖赛”在北京钓鱼台国宾馆举行。此举开创了国内特大汽车企业举办广告赛事的先河。会议由中国广告协会副秘书长武高汉主持。
Faced with the WTO challenges and opportunities for the automotive industry, in order to establish the brand image of Dongfeng Motor and build the first brand of commercial vehicle in China, Dongfeng Motor Trading Company and China Advertising Association jointly sponsored “China-Dongfeng Motor Commercial car) Advertising Creative Grand Prix ”held in Beijing Diaoyutai State Guesthouse. This has created a precedent for the domestic large car companies to organize advertising events. The meeting was chaired by Wu Gaohan, Deputy Secretary General of China Advertising Association.