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随着经济体制的进一步优化发展,社会连锁经营管理的专业性、科学性要求越来越高。与此同时,“互联网+”是近几年新兴的发展模式。主要基于大数据技术、云计算技术等展开社会生产活动,在社会各行业都得到了广泛的发展,在营销管理领域中“互联网+”是经济新常态下进一步创新优化的经营方式。因而基于“互联网+”趋势的连锁经营管理专业将得到全新的机遇和挑战。鉴于此,本文从连锁经营管理的建设现状入手,分析连锁经营管理利用“互联网+”趋势寻求发展的必要性,最终探究我国如何有效利用“互联网+”趋势建设连锁经营管理专业的途径,达到实现连锁经营管理把握经济发展机遇规避风险的积极意义。
With the further optimization and development of economic system, the professional and scientific requirements of social chain management are getting higher and higher. At the same time, “Internet + ” is a new development mode in recent years. Mainly based on big data technology, cloud computing technology and other social activities started in all sectors of society have been widely developed in the field of marketing management “Internet + ” is a new economy under the new normal further optimized mode of operation. Therefore, based on “Internet + ” trend of chain management professionals will be given new opportunities and challenges. In view of this, this article starts with the status quo of the construction of chain management and analyzes the necessity of the development of chain management using the trend of “Internet +”. Finally, it explores how to effectively use the trend of “Internet +” in building chain management and management in our country Ways to achieve the chain management to grasp the opportunities for economic development to avoid the positive significance of risk.