临近岁末年底,不论是家电业还是媒体,流行着对2012年市场信心极度匮乏的情绪。对厂家与商家来说,从上半年火爆市场跌入到下半年的持续低迷,有一些悲观情绪可以理解,毕竟低迷的市场给企业带来的是巨大的压力。不过一些人放大了这种情绪,对2012年的家电市场前景特别悲观,似乎行业已经走到了崩盘的地步,大有2012世界末日来临的态势。其实,奥维咨询研究认为,市场困难与压力确实存在,特别是一些不确定因素难以预料,但绝没有像有些人说得那样恐怖与悲 Towards the end of the year-end, whether it is the home appliance industry or the media, there is a prevailing mood of extreme lack of confidence in the market in 2012. For manufacturers and businesses, there is some pessimism that can be understood from the hot market in the first half of the year falling into the second half of the year. After all, the sluggish market has brought tremendous pressure to the enterprises. However, some people have magnified this sentiment and are particularly pessimistic about the prospects for the home appliance market in 2012. It seems that the industry has reached a point of collapse and the situation in 2012 will not be long before the end of the world. In fact, Ovid Consulting believes that market difficulties and pressures do exist, especially some uncertainties unpredictable, but by no means as some people say that terror and sad