在移动互联网时代,受诸多因素影响,高校图书馆读者流失现象突出,馆藏文献资源利用率处于低端徘徊状态,图书馆作为高校师生“第二课堂”的服务功能正在大幅度丧失。为适应新的发展形势,图书馆必须重新审视自身在读者心目中的作用和地位,树立全新的服务理念,构建读者凝聚力,走出事业低谷。 In the era of mobile internet, due to many factors, the loss of readers in university libraries is prominent. The utilization rate of the resources in collections is at a low level, and the service functions of libraries as teachers and students in colleges and universities are drastically lost. In order to adapt to the new development situation, the library must re-examine its own role in the reader’s mind and status, establish a new service concept, build reader cohesion, out of the business downturn.