不论经济是繁荣还是衰退,人们总需要推销产品。如果处境不好,经理人员就得千方百计地设想良好的富有策略的办法;假如准备推出的是新产品,情况就尤其如此。 广告一度是成功地介绍新产品的至关重要的办法,但由于销售量大的市场现在已经分散,运用传统 Whether the economy is prosperous or declining, people always need to sell products. If the situation is not good, managers will have to think of good, strategic strategies in every possible way; this is especially true if new products are to be launched. Advertising was once a crucial way to successfully introduce new products, but because the large-volume market has now been dispersed, traditional