在世界经济不景气、书价持续上涨、传统图书市场不断萎缩的压力下,全球最大的出版集团兰登书屋正在试验一种新的图书营销计划:把书拆成单章来卖。当然这要通过数字化来实现。已推出的图书包括畅销书《持之以恒:为什么有些想法永不褪色》(http://www.randomhouse.com/madetostick)。在购书页面 Under the global economic downturn, book prices continued to rise, under the pressure of shrinking traditional book market, Random House, the world’s largest publishing group, is experimenting with a new book marketing plan: the book is split into single chapters to sell. Of course, this is done digitally. The books that have been released include the bestseller “Perseverance: Why Some Ideas Never Fade” (http://www.randomhouse.com/madetostick). In the book page