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如果说早期的门户时代营销看重的是影响力和流量,现在整个流量思维已经进入到场景营销思维,在正确的情况下去影响用户。2016年,乐视的LOGO悄然发生了改变由LE两个字母组成的四种颜色组成的图案,其中蓝色代表科技、红色代表艺术和文化、绿色代表互联网、灰色是包容一切的平台。多数企业更换LOGO都伴随着企业战略的改变,乐视也不例外,乐视希望伴随这次更换Logo,让自己完全进入到一个生态化的时代,也将大大加快全球化
If the early portal era of marketing value is the influence and traffic, the entire flow of thinking has now entered the scene marketing thinking, in the right circumstances to influence users. In 2016, LeTV LOGO quietly changed the pattern of four colors composed of two letters of LE, in which blue represents technology, red represents art and culture, green represents the Internet, and gray is a platform for all-inclusive. Most companies change LOGO are accompanied by changes in corporate strategy, music is no exception, music as the hope that with this replacement Logo, so that they fully into an ecological era, but also will greatly accelerate the globalization