驰名商标是指相关公众所熟知、具有卓越信誉之商标。随着驰名商标具有越来越重要的经济意义,驰名商标的保护问题已成为国际社会所关注的热点问题。《巴黎公约》是最早规定保护驰名商标的国际公约,它突破了商标专用权的地域原则和注册原则,要求成员国之间相互保护尚未在本国注册的外国驰名商标。《与贸易有关的知识产权协议》将驰名商标的保护提高到一个新水平, Well-known trademarks are well-known to the public, with excellent reputation of the trademark. As well-known trademarks have more and more important economic significance, the protection of well-known trademarks has become a hot issue of concern to the international community. The Paris Convention is the earliest international convention on the protection of well-known trademarks. It breaks through the geographical principle and registration principle of trademark exclusive rights and requires member states to protect each other’s well-known foreign trademarks that have not yet been registered in their own country. The Agreement on Trade-Related Aspects of Intellectual Property Rights has raised the protection of well-known trademarks to a new level,