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地名,作为一种地理实体符号,承载着一个地区的自然地理、历史文化和社会发展等多方面的信息。西安是十三朝古都,历史悠久,地名文化蕴含丰富的文化旅游资源。西安地名文化饱含历史记忆,彰显地域特色文化。开发西安地名文化的旅游价值,要融合地方特色旅游资源,利用多种文化载体,对西安地名文化资源进行优化组合,从而提升西安的城市形象和文化内涵,推动西安旅游经济的发展。
Place names, as a symbol of geographical entities, carry a wide range of information about the natural geography, history, culture and social development of a region. Xi’an is the ancient capital of thirteen, has a long history, place name culture contains rich cultural tourism resources. Xi’an place name culture full of historical memory, highlighting the regional culture. To develop the tourism value of Xi’an placename culture, it is necessary to integrate the local characteristic tourism resources and utilize various cultural carriers to optimize the combination of Xi’an placenames cultural resources so as to enhance the city image and cultural connotation of Xi’an and promote the development of Xi’an tourism economy.