随着我国经济的不断发展以及素质教育改革的不断深入,无论是教育层面还是人才需求方面都突出了文艺类专业教育的重要性。高职美术教育是推动我国素质教育改革以及艺术类教育发展的动力之一,此外其还是契合现代新媒体技术(网络媒体、广告等)发展的专业技能之一。教学实际中为凸显高职美术教育实效,需有效提升学子的艺术素养。鉴此,结合高职美术教育实际情况,进而论述了培养学生艺术素养的要素及策略。 With the constant development of our economy and the continuous deepening of the reform of quality education, both the educational level and the demand for talents have highlighted the importance of arts education. Art education in higher vocational schools is one of the driving forces behind the reform of quality education and the development of art education in our country. In addition, it is also one of the specialized skills in line with the development of modern new media technologies (online media, advertising, etc.). Teaching practice to highlight the effectiveness of art education in higher vocational education, students need to effectively enhance the artistic accomplishment. In view of this, combined with the actual situation of art education in higher vocational schools, and then discusses the elements and strategies of cultivating students’ artistic accomplishments.