论文部分内容阅读
在我国经济得到全面发展的新时代背景下,经济体制也因此得到了进一步的完善与转变,很大程度上为企业市场营销战略的发展提供了新的空间,市场营销战略想要得到全面的发展离不开企业的激烈竞争,因此我国各行业各企业需要及时结合自身的发展实际与新时期我国经济新常态的特征,有效提出企业市场营销战略新思维。本文通过论述与分析了我国传统经济发展中市场营销战略存在的不足与问题以及市场营销战略在新经济形势下得到发展对策与实践两个主要方面,旨在进一步实现企业销售业绩的提高以及企业自身形象与社会效益的提升,从而促进企业实现健康稳定的运行与发展,为我国社会的进一步发展起到了积极的推动作用。
Under the new era of all-round economic development in our country, the economic system has been further improved and transformed, which has provided a new space for the development of corporate marketing strategy to a large extent and the marketing strategy needs to be fully developed Therefore, all enterprises in various industries in our country need to timely combine the actual development of our country with the characteristics of the new normal of our economy in the new era, and effectively put forward the new thinking of the marketing strategy of the enterprise. This paper discusses and analyzes the existing problems and problems of marketing strategy in the traditional economic development in our country and the marketing strategy in the new economy to be developed under two major aspects of policy and practice aimed at further improving business sales and business themselves Image and social benefits, so as to promote the healthy and stable operation and development of enterprises and play a positive role in promoting the further development of our society.