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目前我国动漫产业内,动漫作品制作费用与播映收入的严重背离,不仅造成动画产业链的断层,动漫产业链条完整性和增值性受到严重挑战,而且角色衍生产品侵权现象严重。我国知识产权界有学者建议引入商品化权的概念来制定相关法律法规以约束侵权行为,但笔者认为,从法律规范原意的追溯和动漫市场近期司法实践来看,目前合理灵活的运用现有的知识产权法和相关法律规范,依然可以解决现有问题,促进我国动漫产业知识产权保护。
At present, there is a serious departure from the cost of animation production and the revenue from broadcasting in the animation industry in our country, which not only causes the fault in the animation industry chain, but also seriously aggravates the integrity and value-added of the animation industry chain. Some scholars in the field of intellectual property in China propose to introduce the concept of commercialization rights to formulate relevant laws and regulations to curb the infringement. However, in my opinion, judging from the retrospective of legal norms and the recent judicial practice in the animation market, the current rational and flexible application of the existing Intellectual property law and related laws and regulations can still solve existing problems and promote the intellectual property protection of animation industry in China.