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进入“十三五”时期,家电市场的行情并不十分理想。一方面,国外著名家电品牌纷纷涌入并占据国内市场,直接对国内家电市场构成挤压;另一方面,国内家电行业的混乱局面加剧,家电市场的竞争日益残酷。面对这一严峻而又复杂的形势,家电企业要想坐稳市场,就要从成本及差异性方面着手,在同类同质产品中严格把关,努力推动自身又好又快发展。
Into the “Thirteen Five ” period, the home appliance market is not very good. On the one hand, well-known foreign brands have influx of home appliances and occupy the domestic market, the domestic appliance market directly constitute a squeeze; the other hand, the domestic appliance industry chaos intensified the increasingly cruel appliance market competition. In the face of this grim and complicated situation, if the household electrical appliance enterprises want to get on the market, they must strictly control the same kind of products in terms of costs and differences, and strive to promote sound and rapid development.