企业是具有一定目标,在生产或流通领域从事特定活动,向社会提供商品和劳务,实现自主经营、自负盈亏、自我发展,获取盈利的经济实体。企业管理是一个系统工程。为了解决这一系统的相关问题,首先要建立企业的总体目标。有关资料显示,国内外成功的企业都是以优质服务,质量第一的社会效益和追求本企业和经济效益作为企业的整体目标。 An enterprise is an economic entity that has certain objectives, engages in specific activities in the field of production or circulation, provides goods and services to society, and realizes self-management, self-financing, self-development and profitability. Business management is a systematic project. In order to solve the system related issues, we must first establish the overall goal of the enterprise. Relevant data show that successful enterprises both at home and abroad are based on the overall objective of providing high quality service, quality first social benefits and pursuing the enterprise and economic benefits.