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当今的媒介市场,报纸不仅与广播、电视、网络等不同介质的媒体竞争,而且其相互间的竞争也十分激烈。为避免同质新闻,许多报纸借鉴杂志的手法,下功夫打造深度报道,希望通过对新闻的充分挖掘,做出独家报道,形成自己的个性化风格,最大限度地吸引读者。在以“短、平、快”见长的报纸上,大量出现篇幅长、题材大、牵扯面广、结构复杂的深度报道,是否预示着报纸变革的趋势?不同类型的报纸又该如何选择深度报道的内容、形式?本期《前沿关注》对此予以讨论。
In today’s media market, newspapers compete not only with media of different media, such as radio, television, and the Internet, but also with fierce competition among themselves. In order to avoid the same-type news, many newspapers draw on the magazine’s technique and make great efforts to create in-depth reports. They hope that they can create exclusive reports and create their own personal style through full excavation of the news so as to attract readers to the maximum extent. In newspapers known as “short, flat and fast”, a large number of in-depth articles of large length, large themes, extensive coverage and complicated structures indicate the trend of newspaper reform. How should different types of newspapers be chosen? Depth coverage of the content, form? This issue of “cutting-edge concern” to be discussed.