文化是一个民族的根,是一个民族的魂。城市文化是一个城市的气质、风骨、灵魂和旗帜,是城市现代化的根基,城市必须以文化作底蕴。城市文化品牌既展示着物质文明和精神文明建设的水平,也是城市发展的支柱和动力。全面加强文化建设,就必须加强城市的文化品牌建设,大力实施文化品牌工程,提高 Culture is the root of a nation and the soul of a nation. Urban culture is the temperament, strength, soul and banner of a city. It is the foundation of urban modernization. The city must be culturally rich. Urban cultural brand not only shows the level of material civilization and spiritual civilization construction, but also the pillars and driving force of urban development. To comprehensively strengthen cultural construction, we must strengthen the construction of urban cultural brand, vigorously implement the cultural brand project,