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伴随着大众生活习惯的改变,越来越多的人群开始习惯于通过手机终端获取信息,完成日常及商业沟通。据统计,截止2015年底中国移动互联网在网活跃智能终端数量达到8.99亿,中国网民规模达到6.88亿,其中手机网民规模超过6.20亿。可以说以手机为代表的移动终端正在成为信息传播的第一载体,这也就给移动营销行业创造了一个难得的发展契机。移动营销的本质是成交来自艾瑞咨询的报告显示2016年移动营销市场
Accompanied by changes in the lifestyle habits of the general public, more and more people are accustomed to obtaining information through mobile terminals and completing daily and commercial communications. According to statistics, as of the end of 2015, the number of active mobile terminals on the Internet in China reached 899 million. The number of Chinese netizens reached 688 million, of which the number of mobile Internet users exceeded 620 million. It can be said that the mobile terminal represented by the mobile phone is becoming the first carrier of information dissemination, which also creates a rare opportunity for the mobile marketing industry. The essence of mobile marketing is the deal A report from iResearch shows the 2016 mobile marketing market