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我国高职院校营销人才培养随着经济的发展,已经走过了30多个年头,目前高职院校营销人才培养呈现“供需两旺,供需两不满意”问题,该现状要求高职院校创新人才培养手段与人才培养体系。但人才培养体系的创新需要从政策层面与社会经济环境层面进行变革,以及包容创新驱动带来的不稳定和不确定性,推动具体创新手段的大胆运用与落实。当前以赛促学、创业项目带动、“校中厂、厂中校”实践、新媒体新技术的营销运用等都与最终需要落实到学分上,所以笔者认为学分互认机制不放开,创新驱动将难以实现其真正的效果。
With the economic development of our country, the training of marketing personnel in higher vocational colleges has gone through more than 30 years. At present, the training of marketing talents in higher vocational colleges shows the problem of “supply and demand are thriving and supply and demand are not satisfied” Vocational College Innovative Talents Training System and Talent Training System. However, the innovation of the personnel training system needs to be changed from the policy level and the socio-economic environment level, as well as the instability and uncertainty driven by inclusive innovation, so as to promote the bold application and implementation of specific innovative means. The current race to promote learning, entrepreneurial projects, “school in the factory, factory lieutenant colonel ” practice, the new media technology marketing and so on are the final need to implement the credit, so I believe that the mechanism of mutual recognition of credits not to let go , Innovation-driven will be hard to achieve its true effect.