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以中华医学会系列杂志为例,分析了我国医学科技期刊发行现状,就当前如何提升医学科技期刊发行质量,促进发行工作的全面提高,发行工作如何适应市场化需求,提出如下对策:(1)明确期刊定位,提高期刊的综合质量;(2)加强期刊品牌建设,扩大期刊影响力;(3)拓宽期刊发行渠道,努力扩大发行量;(4)充分利用资源优势实施借势营销;(5)优化读者结构,扩大有效发行量;(6)用科技创新促进期刊发行工作。
Taking the Chinese Medical Association series of magazines as an example, this paper analyzes the current status of the issuance of medical sci-tech periodicals in our country, and puts forward the following countermeasures on how to improve the issuance quality of medical sci-tech periodicals, promote the overall issuance of the sci-tech periodicals, (2) strengthen brand building of journals and expand the influence of journals; (3) broaden the circulation channels of journals and make efforts to expand circulation; (4) make full use of advantages of resources to implement the marketing of borrowings; (5) ) Optimize reader structure and expand effective circulation; (6) Use scientific and technological innovation to promote the issue of journals.