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消费者对商品的需求是“商品实体”和“商品文化”的结合,国际贸易中要充分认识到这一关键点。随着现代消费者心理需求的强化,“文化营销”要素在国际贸易中的作用更加凸现,可以认为“文化营销”是国家贸易最基本的先行要素。在国际贸易中应运用好“文化营销策略”为产品通往国际市场铺平道路。
Consumers’ demand for commodities is a combination of “commodity entity ” and “commodity culture ”. International trade should fully recognize this key point. With the enhancement of the psychological needs of modern consumers, the role of “cultural marketing” in international trade has become more prominent. It can be considered that “cultural marketing” is the most basic and prior element of national trade. Should be well applied in international trade “Cultural Marketing Strategy ” Pave the way for products to enter the international market.