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随着“大数据”的应用热潮,国内一些旅游企业、旅游研究机构、旅游管理部门已经开始关注、研究和应用“大数据”。本文简要介绍了分析了大数据在我国旅游业中的运用现状,找出了一些问题,对未来“大数据”在旅游业的应用前景进行分析提出相关对策。
With the application craze of “big data”, some domestic tourism enterprises, tourism research institutes and tourism administration departments have begun to pay attention to research and application of “big data”. This article briefly introduces the analysis of the use of big data in the tourism industry in our country, finds out some problems and analyzes the future application of “big data” in the tourism industry and puts forward some countermeasures.