1996年上半年,酒类市场出现强烈震动。红葡萄酒,这一已被消费者逐渐淡忘的品种以异军突起之势卷土重来,攻城掠地,由南方到北方,从沿海到内陆,迅速刮起令人瞩目的红酒热。市场的突变是有其内因的,葡萄酒的兴起是大势所趋,不可阻挡。这与国内、国际整个酒类行业形势的变化是分不开的。 一、国内抵制烈性酒的气氛浓厚 In the first half of 1996, there was a strong shake in the liquor market. Red wine, a species that has been gradually forgotten by consumers, has come back to the forefront of the trend, from the south to the north, from the coast to the inland, quickly blowing the eye-catching red wine fever. The sudden change in the market has its own internal causes. The rise of wine is inevitable and unstoppable. This is inseparable from the changes in the domestic and international alcohol industry. I. Strong domestic atmosphere for resisting spirits